Goal of this call: confirm they fit, walk the package, state the price, take the £1,000 + VAT deposit, and book the discovery call. Nothing is scheduled until the deposit lands.
Qualify before you pitch. Service-based, wants more leads, open to systems.
Tick as you cover each one. Say it, do not assume they know it.
Read these out. Clear now beats awkward later. They go in the terms too.
£3,500 + VAT total: £1,000 + VAT on instruction, £2,500 + VAT on completion (£1,200 and £3,000 at checkout). No planning call until the deposit lands.